VTLSF, Vitalist Inc.

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Business Profile

Address: 2100 Livingston Place, 222 3rd Avenue SW, Calgary, AB, Canada, T2P 0B4

Employees: -

Business Summary

Vitalist Inc. operates as a data-driven consumer electronics company in North America, South and Central America, Europe, Asia, and internationally. The company offers smartwatches under the Motorola and Reebok brand. It distributes its products through Business to Business, Direct to Consumer, and e-commerce platforms. The company was formerly known as CE Brands Inc. and changed its name to Vitalist Inc. in April 2025. Vitalist Inc. is headquartered in Calgary, Canada.

Leadership and Board

Mr. Kalvie Legat

Executive VP, CEO, Head of Business Development & Director

Ms. Carley George

President

Mr. David Colleran

Chief Financial Officer

Ms. Elaine Pan

Head of Operations

Ms. Katica Viskovic

Head of Human Resources & Corporate Secretary

Mr. Sean Croft

Chief Product Officer

Dr. Charles K. Herman M.D.

Chief Science Officer